Kısa cevap · Soru 76
What is the difference between business-level strategy and functional-level strategy?
Yayımlanmış cevap
Business-level strategy concerns with the competitive aspect of a firm’s products or services in its industry or market segment. It addresses how the firm can develop core competencies to exploit current opportunities, to explore new ones, or to balance between the two. Functional-level strategy concerns with developing distinctive competencies by functional areas or departments such as R&D or production as well as their ability to coordinate among various departments to provide competitive advantage.
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